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The Business Model You Didn’t Mean to Build: Running on Dysregulation

Jonathan Riley

You’ve built a business that only works when you’re in crisis mode.

Not because you planned it that way. But because every system, every process, every decision point was designed while your nervous system was in sympathetic dominance. You created structures that require your hypervigilance to function. Your business doesn’t just depend on you. It depends on your cortisol.

The Problem Isn’t Your Systems. It’s What State You Were In When You Built Them.

Here’s what I see 15 years of clinical work with business owners: the entrepreneurs who can’t step away, can’t delegate, can’t turn off at night aren’t dealing with a time management problem. They’re dealing with a nervous system that built a business as a threat response system.

When you’re in survival mode, your brain prioritizes speed over sustainability. Immediate action over intentional structure. Your decisions get made from a place of “what puts out this fire fastest” rather than “what creates long term capacity.” And over time, you don’t just work in survival mode. You architect a business that requires it.

You’ve embedded your dysregulation into your operations. The late night Slack expectations. The approval bottlenecks. The “only I can do this” belief systems. These aren’t personality traits. They’re survival adaptations that became your business model.

The Regulation Based Business Framework

To build a business that supports regulated leadership instead of demanding dysregulation, you need to reverse engineer from a different nervous system state:

Audit from Regulation, Not Reaction. Identify which business processes were created during high stress periods. Which systems exist because you were firefighting, not future building? These are your dysregulation artifacts. A regulated audit asks: would I design this the same way if I had time to think?

Build Decision Containers, Not Decision Dependencies. Dysregulated businesses centralize decisions because your threat detection system doesn’t trust anyone else’s judgment. Regulated systems clarify decision authority and parameters so choices can happen without you. The question shifts from “can I trust them” to “have I created clear enough boundaries for good decisions to happen.”

Install Regulation Checkpoints. Before launching, hiring, or pivoting, ask: am I making this choice from clarity or cortisol? Is this a regulated decision or a reaction I’m retrofitting logic onto? If you can’t tell the difference in your body, you’re not ready to decide.

I worked with a founder who realized her entire client onboarding system was built around her anxiety about being abandoned. Every touchpoint required her personal involvement because her nervous system needed proof of connection. When we mapped it, she saw it clearly: this wasn’t about providing a great service. It was about soothing her dorsal vagal response to perceived rejection.

She rebuilt onboarding from a regulated state. Fewer touchpoints. More trust. Better client outcomes. And for the first time in seven years, she took a vacation without her phone.

Her revenue didn’t drop. Her nervous system did.

The Diagnostic Question

Look at your business as it operates today. If you were suddenly regulated, calm, and clear for 30 days straight, what would break? What systems would stop working? What team members would flounder?

Those breaking points aren’t weaknesses in your people or your processes. They’re evidence of where you’ve wired your dysregulation into your operating system. They’re showing you exactly where to start rebuilding.

Because a business built from survival mode will always require survival mode to run it. And you can’t scale what exhausts you. The work isn’t to manage your stress better. It’s to stop building a business that needs you stressed to function.

Jonathan Riley is a Survival Mode Specialist who helps founders and executives exit chronic survival mode by resetting the nervous system keeping them stuck. With 15 years as a licensed counsellor, he brings clinical depth to leadership performance that most coaches cannot. Book a Survival Mode Diagnostic at mypracticeleaders.com.au